If it wasn't for the splendid voice talent of comedian Eddie Izzard as the titular sand fairy "It", this family adventure would be a totally lacklustre affair. Adapted from one of The Railway Children author E Nesbit's classic novels, the feature follows the summer exploits of five London siblings during the First World War. Evacuated to the seaside mansion of their unconventional uncle (Kenneth Branagh), they discover an irritable, ancient beach creature (Izzard), known as a Psammead, who possesses amazing wish-granting powers. With its blend of magic, mischief and oddball characters, the tale has an almost Harry Potter-like vibe. However, the flat script, school play-style over-acting and poor special effects ensure any similarities end there. Izzard's cheeky humour and eccentric tones bring the animatronic "It" to life beautifully. Yet, despite his quality, scene-stealing turn, the film never escapes its children's TV drama ambience. Ultimately, it's enjoyable enough to watch but too amateurish to make a lasting impression.

The Psammead is an 'it', an ancient, ill-tempered sand-fairy with a spider-shaped body, bat-like ears, and snail-like eyes. It is grumpy but has the power to grant one wish a day, which must be made before sunset. Five siblings—Cyril, Anthea, Robert, Jane, and infant Hilary—encounter It and experience the highs and lows of frivolous wish-making.