In this yawnsome romantic comedy, newly-dumped New York museum curator Beth (Kristen Bell) travels to Rome for her sister's wedding and takes some coins from a magical fountain. In consequence, she finds herself hotly pursued by the now-spellbound men who threw them in there: an artist with a foot fetish, a narcissistic male model, an annoying street magician and a sausage maker who is "big in bratwurst". True love seems to lie with relatively normal sports journalist Nick (Josh Duhamel) - or does it? When in Rome is watchable enough, albeit in a cheesily inept way, but is far less magical than its storyline. Even the title is a misnomer - the film is largely set in New York and, like guest stars Danny DeVito, Anjelica Huston and Don Johnson, the Eternal City only cameos.

Disillusioned with romance, Beth, an ambitious New Yorker, travels to Rome for her sister's wedding, where she plucks magic coins from a special fountain of love. The coins attract unwanted attention from an assortment of odd yet ardent suitors: a sausage merchant, a street magician, an artist, and a male model. But when the best man from the wedding, persistent reporter Nick, throws his hat in the ring, Beth wonders if his love is the real thing.