A toy manufacturer agrees to do his bit during the First World War by turning over his factory to arms production. All is going well until the government asks him to spearhead a campaign to `Buy Bonds not Toys' for Christmas. Feeling that this would go against the spirit of the festive season at a time when people need it most, he gathers his courage and refuses. Fact-based drama, starring Jason Alexander, Ed Asner and Ari Cohen.

Alfred Carlton Gilbert invented the Erector Set and is trying to get it onto the toy shelves of the country. A.C. is startled to be summoned to the White House, where top officials ask him to convert the toy factory into a weapons manufacturing company for the duration of the war. "No" is really not an option, for fear of being labeled unpatriotic so the switch is made. Later, government officials ask A.C. to be their spokesman for a campaign to avoid "toy giving" for the coming holidays and buy war bonds instead. With a young son himself, who looks forward to Christmas like any other child, what will A.C. do this time?