As the title suggests, this insipid romantic comedy will prove adept at driving away men - in just a matter of minutes - and its female audience may well follow. Kate Hudson's journalist is assigned a magazine feature for which she must snare a guy and then make him dump her, while her target, Matthew McConaughey, is involved in a bet to make a woman fall in love with him - and both have ten days to do it in. Despite the odd mildly amusing observation on the mating rituals of New Yorkers and some pretty cinematography, the contrived plot and leaden supporting cast smother any vestige of the light, fizzy wit that's essential for this kind of film. Matters aren't helped by Hudson and McConaughey, who, while undoubtedly an attractive couple, lack the chemistry needed to give this fallen soufflé of a movie the sexy lift it so badly needs.

It's the battle of wills, as Andie needs to prove she can dump a guy in 10 days, whereas Ben needs to prove he can win a girl in 10 days. Now, the clock is ticking—and the wildly entertaining comedy smash is off and running in this irresistible tale of sex, lies and outrageous romantic fireworks!