A wandering family decide to set up a business in the Florda sun, not anticipating tough opposition from the stoical locals, who are less than impressed with their free-spirited lifestyles. Musical comedy, starring Elvis Presley, Arthur O'Connell, Anne Helm, Joanna Moore, Jack Krushen, Simon Oakland and Roland Winter.

When the Kwimper family car runs out of fuel on a new Florida highway and an officious state supervisor tries to run them off, Pop Kwimper digs in his heels and decides to do a little homesteading. He and his son Toby and their 'adopted' children—Holly, Ariadne, and the twins—start their own little community along a strip of the roadside.