A seaside town local council plans to hold a beauty contest, blissfully unaware that an outraged feminist group is plotting to sabotage the event. Comedy, starring Sid James, June Whitfield, Joan Sims, Barbara Windsor, Bernard Bresslaw and Peter Butterworth.

Local councillor Sidney Fiddler persuades the Mayor to help improve the image of their rundown seaside town by holding a beauty contest. But formidable Councillor Prodworthy, head of the local women's liberation movement, has other ideas. It's open warfare as the women's lib attempt to sabotage the contest.